#ListenEarnRepeat is a campaign I developed in my Social Media Marketing course for Audible. Centered around a loyalty program that rewards users with points for every minute spent listening to audiobooks, the campaign aimed to gamify the experience, encouraging daily engagement, habit formation, and long-term brand loyalty. I designed the program structure, mapped out the …
For my Communication for Business Effectiveness course during my final year of undergrad, I was assigned to work with a group to select a company and an executive problem they may be facing. We were then required to form a data story, structured based off of the book “DataStory: Explain Data and Inspire Action Through …
This was a group project that I worked on in my consumer buyer behavior course for my marketing degree. The goal of this assignment was to select a failing company and explain why it is that they are failing. Then, we were to briefly strategize a solution to their issue(s) and describe how we would …
