#ListenEarnRepeat is a campaign I developed in my Social Media Marketing course for Audible. Centered around a loyalty program that rewards users with points for every minute spent listening to audiobooks, the campaign aimed to gamify the experience, encouraging daily engagement, habit formation, and long-term brand loyalty. I designed the program structure, mapped out the social media rollout, and crafted an engagement strategy that tied listening to tangible rewards—creating a cycle of discovery and personal growth. This project allowed me to apply my marketing knowledge in a real-world context, blending creativity, strategy, and user insight into a campaign I’m genuinely excited about as I head into the next phase of my career.
